🚀 The Power of 5: How to Identify Real Buyers Who Are Ready to Act in Your Market
💥 Let’s get real – most people overcomplicate the buyer outreach process.
🛑 You don’t need 50 buyers.
🚀 You just need 5 solid, reliable, real buyers in your target market who know exactly what they want and are ready to act.
The Core 3 – What Makes a Buyer “Real” in Your System
With the Deal Boss Cold Buyer Script, you’re focused on uncovering the Core 3 with every potential buyer:
1️⃣ Exit Strategy
Are they a buy-and-hold investor, a rehabber, a wholesaler, or something else? Knowing this tells you how they profit and why they’re interested in specific deals.
2️⃣ Target Asset Type
Are they looking for single-family homes, multifamily, commercial properties, or land? This helps you pinpoint which deals are relevant for them.
3️⃣ Target Location
What areas or zip codes are they focused on? This shows you exactly where they’re ready to do business.
Lock down these three points, and you’ve got yourself a qualified buyer.
Anything beyond the Core 3 – like price range, frequency, or financing preferences – can be gathered over time, as the relationship grows.
🏷️ Buyer Tagging System – Rating Your Buyers for Quick Identification
Once you have the Core 3, tag each buyer according to their value in your system.
Here’s the breakdown:
💰 buyer_buy box discovery – Contact made, but Core 3 NOT yet complete.
Still gathering info to determine their fit.
💰 buyer_catfish – Likely a tire kicker or wholesaler without real value.
Keep them low priority.
💰 buyer_wildcard – Could bring value or may not; worth giving them a shot on one deal to see how they perform.
💰 buyer_player – Known to own multiple properties or move deals but can only handle limited volume (e.g., 2-5 deals per quarter).
💰 buyer_anchor – The big buyer with teams in place to handle volume and close deals fast.
These are the ones who will move quickly and solve problems.
This tagging system helps you stay organized and keeps your focus on the most valuable contacts.
👉 How to Work the Deal Boss Script Like a Pro
This script isn’t about grilling them with questions.
It’s about starting a conversation, getting the Core 3, and letting the relationship evolve.
Don’t feel pressured to get everything in one call.
Instead, build a solid foundation and keep adding value with each interaction.
🔑 Key Tips for Working the Script Like a Deal Boss:
✅ Lock Down the Core 3 Focus on these essentials.
If you only get the Core 3 in the first call, you’re off to a strong start.
These three points lay the groundwork for every future deal.
✅ Keep It Simple You’re here to solve their problem, not take up their day.
Make it clear you’re there to get them only what they want. That’s how you’ll stand out.
✅ Build the Relationship Over Time Each follow-up is a chance to add value.
Learn more about their preferences with each call, and make it clear you’re committed to finding deals that fit their criteria.
✅ Identify Your 5 Buyers These 5 buyers are all you need to start dominating your market.
They’re the ones who know what they want and are ready to act when you bring them the right deal. Keep reaching out until you have those 5 in your contacts.
With the Deal Boss Cold Buyer Script, you’re not just collecting data – you’re building a reputation as the go-to person for serious deals.
Get the Core 3, tag each buyer, and let the relationship grow.
This is how you find your 5 real buyers who will come to you, deal after deal.
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Eric Howell
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🚀 The Power of 5: How to Identify Real Buyers Who Are Ready to Act in Your Market
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