Mar 25 • 🎩 Deal Boss Talk
The Art of Texting (Yes, It’s a Skill)
I was working on a new text campaign for our members Tim and Robin and it hit me—most people don’t realize there’s an art to texting when it comes to outreach. It’s not just about blasting messages and hoping for the best. There’s strategy, psychology, and (unfortunately) compliance you have to think about.
Here are a few things you must consider when running text campaigns:
✅ A2P 10 DLC Compliance
Carriers are cracking down. Words like “guarantee,” “free,” “urgent,” or anything that feels “too good to be true” are flagged fast. If your messages get flagged, your number gets throttled or shut down. Be mindful of every word choice.
✅ Message Variety
We recommend starting with 20 different versions of your message. Why? Repeating the same thing over and over will get your number marked as spam. Rotate your messages so they land naturally.
✅ Create Curiosity, Not Spam
The goal is to start a conversation—not pitch your whole service in the first text. Messages should sound like something a real person would actually send, not a bot or a scam.
✅ Use Opt-Out Language
Including an opt-out option shows respect and helps protect your number from complaints or carrier issues. It also builds trust. Keep it simple and human—something like:"Reply just '0' to end our messages with you | Your peace matters to me."
✅ Respond Like a Real Person
Once people reply, that’s where most campaigns fall apart. If your responses sound robotic or don't address their previous message, you’ll lose them. Mirror their energy and tone—be human.
✅ Get on the Phone ASAP
If someone shows interest, the goal is to get them on a call fast. Qualifying over text is tough. People buy (or sell) from people they know, like, and trust. If they won’t take a call, it’s usually because one of those three is missing and you need to try and do this over text until they feel comfortable enough to talk.
✅ Handle Objections Over Text
Think of text like a mini sales conversation. If they push back, overcome objections the same way you would on the phone—but keep it light and conversational.
🔥 Example Text
“Hey, I understand you may be dealing with challenges related to your home. If I can be a resource, I’d love to help.
Reply just '0' to end our messages with you | Your peace matters to me.Thanks, Jen”
Why this works:
- ✅ No flagged words
- ✅ Creates curiosity ("What do they mean by help?")
- ✅ Gives them an easy, respectful opt-out
- ✅ Opens the door for a conversation, not a hard sell
- ✅ Easy to respond to
- ✅ Opt Out Language
💬 Need help dialing in your text messaging?
If you’re struggling with messaging, compliance, or just want feedback on what you’re sending—reach out. Happy to help you tweak your campaign before you burn a phone number or lose leads.
What about you?
I’m curious—what’s worked (or bombed) for you when it comes to text campaigns? Have you had any messages flagged or conversations go cold? Drop your thoughts below 👇
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The Art of Texting (Yes, It’s a Skill)
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