How do you handle objections during cold outreach?
This is hands-down one of the most common questions that comes up during support calls — especially when it comes to cold outreach in real estate.
Objections like these can completely stall the conversation if you’re not prepared:
🔹 "Who are you?"
🔹 "How did you get my number?"
🔹 "What is your offer?"
🔹 "No."
🔹 "Maybe."
The truth is that these objections are normal. And there are simple ways to handle them so you stay in control of the conversation.
👉 Tip: When someone asks "Who are you?" — don’t get defensive. Stay casual or lean into authority. A simple "Fair question — I work with a group that helps homeowners explore their selling options" keeps the convo moving.
👉 Tip: If they hit you with "How’d you get my number?" — acknowledge it. "Great question — most likely through public records or recent activity in the area." No need to over-explain.
👉 Tip: "What’s your offer?" — don’t jump the gun. Respond with "I’d rather get you something accurate than guess — would you want to see what the range could look like if it made sense?"
👉 Tip: "No." doesn’t have to be the end. Stay curious — "Totally get it. Out of curiosity, is it more about timing or just not interested at all?"
👉 Tip: "Maybe." — that’s really just a softer yes. "If the numbers made sense, would you want to take a look?"
These small shifts can help you stay in the driver’s seat and turn cold calls into real conversations — and real deals.
If this is something you’re working through… good news: Eric is diving deep into overcoming objections, lead generation, and building your real estate business inside the Journey to a Deal Challenge.
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✅ How to Launch a Profitable Real Estate Business From Scratch
✅ Using One Simple System That Closes Deals on Autopilot
✅ And How Anyone Can Close Their First Deal in the Next 90 Days
🎯 Check it out here: https://journeytoadeal.com/
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Jen Keeley
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How do you handle objections during cold outreach?
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