12d • Introductions
Intro
Hello everyone!I’m Yesica, and I’m grateful to join this Data Governance Circle.
My professional experience comes from the digital marketing and analytics world, where I’ve spent several years working with data to understand audiences, improve performance, and support business decisions. Over time, I realized how much strong data practices matter — accuracy, consistency, clear definitions, and responsible data use. That’s what led me here.
I’m now expanding my knowledge in data analysis, reporting, and governance principles such as data quality, standards, stewardship, and documentation. I’m especially interested in understanding how governance supports trustworthy insights and how it connects with analytics and AI across an organization.
I’m excited to learn from all of you, grow in this space, and contribute wherever my background and skills can be useful.
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Intro
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