Modern BI Tool Recommendations

Hey Everyone,

Wondering what the state of the BI Tool scene is these days. Any recommendations that are a fit for a freelance consultant or a small business startup?

I've used Tableau and Looker (formerly Data Studio) and a little Power BI but I can't say I love any of them.

Mode looked promising when I demoed it a few years back with my former data engineering and BI teams but still had a steepish learning curve for the BI folks and didn't seem to have a good fit with dbt. Tableau is solid but it has that "Tableau" look - and the pricing is ridiculous.

Looker is pretty good, (I mean it is affordable at least) but has its limitations and gets tedious working with the UI or creating custom fields.

I am doing an analysis of website traffic from GA Universal analytics event data and wish I had something better to work with than Looker.

Thanks in advance for your input and advice!

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