8d • General discussion
Leading with clarity
Most companies think motivation comes from hope.
From giving speeches. From painting big dreams.
From saying “we’ll get there together.”
It doesn’t.
Hope is cheap.
Clarity is expensive.
I learned this the hard way.
Back in 2020, our revenue had dropped to $11M from $44M.
Morale was shaky. People were nervous.
And I remember walking into a Zoom call with my team…
One of them asked, “So… what’s the plan for bonuses this year?”
I gave a safe answer. “We’ll see how Q4 goes.”
It wasn’t a lie but it wasn’t leadership either.
I thought I was buying time. But what I really bought was doubt. Because that answer didn’t motivate. It confused.
I’ve seen this play out again and again.
Talented people running hard…
Taking on more…
Overdelivering quietly…
Only to be told, “Let’s review this again next quarter.”
Or worse...to be told nothing at all.
Not because they’re lazy.
But because the goalposts kept moving.
That’s not motivation.
That’s quiet exhaustion.
Unclear rewards don’t create loyalty. They create anxiety. People start guessing what matters. They start “performing” instead of building.
Optimising for praise instead of impact.
And eventually, they stop trusting the game entirely.
They check out. Or they leave.
That’s on us.
Strong leaders don’t dangle carrots.
They draw maps.
They say:
✅ Here’s what good looks like
✅ Here’s how we measure it
✅ Here’s when we review it
✅ Here’s what growth leads to
No politics.
No fuzzy KPIs.
Just a clear path with real steps.
Not promises.
Processes.
Because clarity doesn’t just motivate.
It respects.
And I’ll be honest: the year we rebuilt Truegenics back to profitability, the biggest shift wasn’t in our marketing.
It was in our expectations.
We were clear on our expectations.
We made rewards visible.
We showed the ladder and let people climb it.
And the team?
They didn’t need pep talks.
They needed direction.
Here's the big question...Are your people running because they’re truly motivated…or because they’re chasing a carrot that never stops moving?
If it’s the second…
It’s time to stop hiding behind hope.
And start leading with clarity.
Source: fb
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Leading with clarity
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