I teach Beauty Pros how to mix Custom Blend Cosmetics and Skin Care as a profitable extension to their service menu. Individually, both the makeup and skincare industries exceed the total hair care industry. Your clients are buying these things elsewhere when they’d be thrilled to tap into your expertise to buy with confidence. And you can deliver a more effective, higher quality item. Erase the picture of shelves full of retail products. Don’t imagine a laboratory. Starting with pre-made bases and using targeted additives, you can stir up endless customized products. Customization is fascinating to people, creates buzz, adds loyalty and sets us apart. It attracts new clients even if they have a trusted hair stylist. The marketing potential is vast and referrals are off the chart!
Picture 1: Mixing makes me happy and is fulfilling to create someone’s dream formula!
Picture 2: My original cosmetics mixing area, fitting nicely at a nail station.
Picture 3+ My expanded stand alone Studio.