You have to begin amplifying before your product is completed and before you feel ready.

Creative momentum begins when one idea is allowed to become more important than the others.

Every meaningful "Yes" needs protection. You're giving a part of your life to something that matters. Your time, attention, imagination, energy, resources, emotion, discipline, and follow-through. You're deciding that one idea deserves enough focus and commitment to become real. The purpose and power of "No" is protection. "No" protects the "Yes" you've already chosen. "No" protects the project that you're currently working on, which is demanding and deserves your complete attention. "No" protects all your future ideas by placing them somewhere safe until their turn for attention and priority arrives. "No" protects your emotional energy from being scattered across too many unfinished possibilities.