SEO (Search Engine Optimization) Tactics that have worked for me to help grow my YouTube channel(s).

I don't have any fancy spreadsheet to share, but I will share off the top of my head some of the things that have worked to get videos to rank on the first page or top. Bare with me as this may be a little all over the place, but I'm sure you'll find it helpful.

SEO, or Search Engine Optimization for your titles. YouTube, from what I recall, is the second biggest search engine. Second to Google. Most people are getting on looking to solve a problem.

Some phrases that's helped.

How to X

How to X Step by Step

at Home

Tutorial (on whatever topic you're posting about)

Sometimes starting out with a question to intrigue people to click. For example, if I'm searching for a tool to do something around the house, a title like "Are Ryobi Tools (or whatever that specific tool is) really worth it? Or maybe even "Are Ryobi Tools Really Worth the Money"

VS. Verses titles do well. In the example above, Which is Better? Ryobi or Milwalke?

Really flesh out your title. Use all 100 characters for keywords. Take advantage of that real estate. Use as many keywords and keyword variations of the topic as possible. "How to unclog your drain. Methods to clearing up a stopped up drain"... etc. Probably not the best example, but you get the point.

Take your title, and post it right in your description. Even flesh it out or elaborate. YouTube takes a look at your title and what's in your description.

Tags. Put those keywords in your tags. They say tags aren't as big of a deal these days, but why not take advantage of every tactic possible?

As for your Thumbnail. Use 3-4 words if possible really big with an example of whatever it is you're talking about. But you can also put those keywords in your picture. I common tactic used in SEO for websites is to also have your keywords in the title of your pictures / thumbnail.

Do this properly and your videos will rank not only on YouTube, but also on Google. The quality of what value people get out of your video matters as well, but more on that later.

Creatively yours,

Matthew Chevalier

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