Replying to comments consistently matters but doing it manually can be tough.
You can automate comment replies using AI, without turning your brand into a chatbot.
The key is in the prompt you set up the AI reply agent with.
Something I have been testing:
PROMPT:
"Reply as [YOUR NAME]. Sound like a helpful friend, not a business.
Never say 'Great question!' or 'Thanks for reaching out!'
Always: Use their name, reference what they said, end with a question when it makes sense.
If they mention money/complaints → flag for review. Max 150 characters."
The set up in a no code automation tool (I prefer make.com but can be N8N also): Watch comments → Filter spam → OpenAI with prompt → Auto-post simple replies → Flag complex ones for you → Log to Sheet
Runs 24/7. Reply in 15 minutes even while you sleep.