A couple exercises to learn how to make more impactful content. Case Study 1: Drone Video (Sihba) - Content: Drone footage of a San Diego landscape with overlaid text and music. VRIN Analysis: - Value: 2 (self-score) → 4 (Mitchell's score, noting the music's licensing potential). - Rarity: 8 (viewing a specific scene from the air) → 6 (common on social media). - Imitability: 6 (requires a drone, but a $5k model's quality is not noticeable to the general public). - Non-Substitutability: 3 (many landscape videos exist). - Resulting VRIN Score: 4.75 (sihba) → 5.25 (Mitchell). Performance Metrics: - Views: 296 - Skip Rate: 80.6% - Avg. Watch Time: 4 seconds (from a 21-second video) - Engagement: 13 Likes, 1 Share, 2 Reposts, 0 Follows Case Study 2: Interactive Guitar Video (Mitchell) - Content: An Avenged Sevenfold guitar solo played in slow motion, with a "hold to speed up" feature. VRIN Analysis - Value: 6 (general) → 8 (interactive "video game" experience + educational value for guitarists). - Rarity: 7 (solo itself) → 6 (performative guitar videos are common). - Imitability: 9 (requires years of skill to replicate). - Non-Substitutability: 5 (many other instruments exist). - Resulting VRIN Score: 6.75 (Mitchell) → 7.25 (sihba) Performance Metrics: - Views: 25k - Skip Rate: 24% - Avg. Watch Time: 20 seconds - Engagement: 871 Likes, 45 Shares, 27 Reposts, 124 Saves, 14 Follows