If you’re honest, the scary part isn’t deciding. It’s realizing six months later you were wrong.
I’m Martin Betz. My team and I have de-risked 1,000+ strategic projects by bringing customer reality into the room before money moves.
🎯 Creating Progress is the place to help you make customer-centricity consistent enough to create results.
Most people are customer-centric in intention. But without a system, that intention disappears under deadlines and opinions take over. Then growth becomes trial-and-error.
We fix that by combining three pillars in a unique way:
🧠 Identitywork
Because who you see yourself as becomes how you act
🛠️ Methods
The tools to understand your customers and turn this knowledge in strategies
⚙️ Systems
Simple rhythms that keep customer reality in the room)
🚀 The payoff is practical:
- better decisions
- clearer messaging
- higher conversion
- and fewer costly mistakes
If you’re already customer-centric… amazing. Let’s make it consistent enough to show up in revenue 😅