Writing tip: Open loops, then close them. Examples: - Start a story, then tell it - Mention a secret, then reveal it - Write a list title, then give the list - Ask a question, then give an answer This is a greta way ti create and retain interest.

I’ve written 100s pieces of copy for clients. The most important part? The headline. Here’s my 3-point attention-grabbing headline checklist: 1. WIIFM? Everybody is on their journey, stuck somewhere. Find out: • where they are • what their problem is • and where they want to be. Then promise you’ll help them get there. 2. Curiosity But don’t spill all your juices in the headline, give a teaser. For this post, I could’ve written: ”Improve your headline with WIIFM, curiosity and specificity. Here’s how:” You wouldn’t have clicked. Instead... 3. Specificity We see headlines with big promises and curiosity everywhere. To differentiate from the BS and get read. You need proof. And the easiest proof is specificity. - Lose weight - Lose 10 lbs in 3 weeks with protein shakes and daily walks Big difference.

- Your mind with books - Your skills with practice - Your body with exercise - Your spirit with meditation Put in enough work, you'll get what you want out of life.

"7 Healthy Foods To Eat" will get you clicks. "7 Toxic Foods To Avoid" will probably get you something more. Don't just write in the positive. Write in the negative too.

The 3 best content formulas: 1. BAB - Before, after, bridge 2. PAS - Pain, agitation, solution 3. AID - Attention, interest, deliver These work crazy well, so if you create content, save them.