4.4.25 Community Update
Hey all! I know some of you are silently killing it, using this group to make the most out of your work: exactly what I'd hope for!
Things have been a little quiet lately so I just wanted to pop-in and update you. I'm currently doing a deep dive into short form content (see current progress here: Summary of Findings - NeuroViral Content Studies · The Direct Response Library)
I'm looking for ways I can help anyone/everyone produce high-value, high-return content from the ground-up. Being able to produce high-quality content has so much potential: Creating a monetized YouTube channel, creating cold-traffic/top-of-funnel marketing campaigns, writing advertorials/articles that get people interested in a product, or just spreading the word about something important to you.
It might seem like I'm veering away from actual Direct Response copywriting... And maybe that's true... but then again, what is Direct Response without the potential to rapturously grab attention? I think the two go hand in hand (no attention = no high-converting VSL).
I'm currently doing a new study: 100 of the most viral Shorts videos of the last year. Beat-by-beat breakdowns, direct identification of viral elements, and categorizing science and patterns found within all of these. I think the benefit of this is going to be "learning the language" of viral videos. Being able to CREATE virality from this knowledge, will of course, be the next step. I hope you guys will ride that out with me.
Comment below to let me know if this is something you think you'd benefit from or if you're interested in the current state of this research!
Anyway, just checking in. Hope you guys are still getting value out of the group, however silent you may be ;)
Let me know if I can do anything else for ya'll.
Keep it up! :)
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Jonny Ross
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4.4.25 Community Update
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