Knowing how to reliably and consistently get people to go from "cold to sold" will be one of your greatest advantages in business.
Most beginners are CLUELESS when it comes to how to get clients.
Many people have paid me $10,000 just to help them with this ONE problem...
My suggestion for building the best sales process?
1) See how others are selling
2) Map out your similar sales process on Miro so you can clearly see your “Cold to Sold” process at a glance.
Being able to see the journey your customer takes to go from not knowing who you are, to paying you money, is incredibly helpful.
Because once you can see it, you can heavily optimize it.
Once someone goes through the journey once, you can get more people to go through that journey faster - again and again.
So spend some time now and clearly draw out every step of your sales process.
Note: Make sure your sales process is filled with things you enjoy/want to do.
You want to LOVE the process. It should feel rewarding to you.
For example: Here’s my current sales process:
Instagram Story → DM → 15 min Discovery Call → 60 min Sales Call → Client.
And here’s the sales process I used to use:
YT/FB Ad → Webinar → Sales Call → Client
Here’s another one I used to use:
FB Friend Add → Group Invite → DM → Discovery Call → Strategy Call
Another one of my (super simple) favourite sales flows is:
Free Joint Venture Promo → JV Workshop → 60 min sales call.
Again, I suggest mapping out your process on Miro so you can clearly see your entire flow at a glance.
Ultimately, what I see all great sales processes have in common are 3 C’s
In summary: If your content is great, it will lead to great conversations with real people (be it in the DM’s, comment section, or on the phone). Those conversations (if done correctly) will then lead to those people becoming clients. And when you work with those clients and get them results, they’ll be happy to shoot a video testimonial for you, which you can then use as content…
And the sales process cycle repeats :)