The goal for nearly every social media post you upload should be to get people OFF of social media and onto your email list/into your community.
How do you do that?
Add a call to action in your post, offering people a present, AKA a free gift.
In exchange for their email, give them a google doc, PDF, an eBook, a mini course, an Mp3, a workshop, etc.
Once you give them the gift, you can now strike up a convo and potentially turn them into a paying customer :)
Pretty simple, right?
WORKS LIKE A CHARM!!!!!
And don't overthink the freebies...
Even just a playlist of some of your favourite YouTube videos is considered a present!
Unsure of what YOU can give people as a present?
Do this:
Step 1: Write a list of the top 10 problems you know people have with regards to achieving their dream outcome.
Step 2: Write a list of the top 10 desires people have.
Step 3: Circle the top 3 problems, and top 3 desires, and then make a Google doc that outlines step by step how to solve those problems or achieve those desires faster!
And boom, there's your first freebie :)
Give it away as a 'Success Guide'