What's up? Happy Thursday. We are one hour away from our offer critique workshop! I am so excited for this. I know Kevin is excited for this, and I know a bunch of you guys I spoke with on Monday are excited as well. Come in. Bring your offer. Let Kevin critique it. You'll get some good info and insights on how to improve it and how to get it in front of more people. I'll see you in one hour. 😁

I've been chatting with my friend today about Dan Koe's newsletter and why I no longer read him. (I have nothing against Dan Koe personally. I think he's a legit genius. But his content is too dense for me.) His latest newsletter contains, like, 12 different high level ideas, each of which could (and I argue /should/) be their own newsletters. Now compare that with Jason Feifer's latest newsletter. It's about one thing—how to promote yourself without feeling salesy. "Does self-promotion make you uncomfortable? Or, flip side: Have you put yourself out there, and been criticized for being too self-centered? I’ve experienced both. I used to hate self-promotion, and was overlooked for opportunities. Then I gained more confidence and was accused of being self-obsessed. Like this one time I applied for a big job…" My friend Borris Upton wrote this Substack Note today, and it sums up my thoughts elegantly. "Ogilvy called it the Big Idea. Most copy dies without one. Unless your writing is built on a single powerful idea, it passes like a ship in the night. The reader notices nothing, remembers nothing, does nothing. One idea jolts. A dozen blur." Jason Feifer writes about one big idea, and that works for me every week.

You can write great content all day long. But if your offer is weak, none of it turns into clients. You can have the best hooks, the best videos, the most consistent posting on the planet. If the thing you're selling doesn't land, the content just spins. So I'm bringing in some help. His name's Kevin. He's an offer expert. He's reverse-engineered hundreds of offers that did over a million dollars, and he can spot why an offer works or flops in about 60 seconds. On Thursday 11 am ET, he's coming into the community to run live offer hot seats. Here's how it works. You drop your name in the comments. We'll try to get to as many as possible. Kevin breaks down your offer live, scores it, and shows you how to make it stronger right there. No prep. You show up and bring your offer. Then we open it up for Q&A so everyone walks away with something.

Took me 45 mins - I shipped one video to IG, LI and YouTube. Thanks for Danny’s advice of just do it. On to next video.