The 7-day marketing strategy... Read on to learn it...
Here’s a 5-step strategy to get a small group of potential clients in front of you, inside 7 days. (I've been doing this since 2012). Step 1: Craft the right hook (niche problem/result) Use this formula: 👉 Location Target Client! + [X] steps to [Outcome] in [Timeframe] Example: "Box Hill Professionals! 3 Steps To Eliminate Back Pain In 1-8 days (30-Minute Demonstration At Our Clinic)" Your hook is everything — this makes or breaks the strategy. Get a space for 6-20 people (boardroom, hire co-working space, factory, showroom, your office or use someone else's) Step 2: Set up registrations for the in-person experience Use Eventbrite (free, easy, trusted). Create a professional registration page in 10 minutes. Use the title above and a quick bullet point of each step you'll cover. Step 3: Get registrants for the in-person experience Campaigns: 1. Meta Ads (for niche local targeting) The ad formula A picture of the event location... Ad Copy: - Call Out (Who's It For) - Hook (Event Title) - Edification (Two-Sentence About Your Experience), - What You Get (The 3-5 Outcomes from Attending), - How To Get It (Click The Registration Button) Eventbrite Ads (For mainstream audiences). Promote the event using the platform's built-in paid exposure (use the location for targeting). Organic Email your list + invite your network Every registrant is a lead. Step 4: Running the event Take attendees through your process. Show how to get the outcome/result through steps 1,2,3 etc with either case studies or live demonstrations. Give value — and let them experience your system in the room. In-person = no distractions. They’re with you, start to finish, getting value. That’s why trust builds fast (with expert positioning - they're listening to you). They’ve seen it. They’ve felt it. They know it’s real. Step 5: Getting clients Don’t hard sell. Walk through how you work with clients. Simply offer the next step via an application form.