What I am working on is a series of modules that walk through the entire process of creating content for service based businesses. The first module is a quick question and answer section that covers the basic questions I get asked over and over again when people start thinking about creating content. This includes things like what camera gear you actually need, the best formats to post in, high production versus low production content, what the hardest part of making content really is, whether virality actually matters for generating leads, and the main things you should be optimizing for. The next module focuses on crafting an offer that is actually worth marketing and building campaigns around. Before creating content, you need to have something strong enough to promote. After that, we break down the Core Five content styles. These are the five main styles of content that service based businesses should focus on. Instead of trying to reinvent the wheel, you can simply copy and repeat these five formats to consistently create effective content. From there, we move into the practical side of things. We cover how to film your content, how to edit it, how to measure performance using analytics, and finally how to batch and systemize everything so creating content becomes simple, natural, and easy to maintain.