Apr 30 • General discussion
What would you study?
If we could put a perception study in front of thousands of people next month, what should we look at?
This community runs on questions from creatives doing real work. Every public study we run starts as a question someone wanted answered. Sometimes it's a brand question. Sometimes it's a pop culture question. Sometimes it's the "what does this image actually say to people" question that's been bugging you for years.
Drop yours below.
A few prompts to get the gears turning:
- A question from your client work that you wish you had data on
- An image, brand, or concept you suspect people read very differently than the team who made it
- A cultural moment worth mapping. What do people associate with AI right now? What does "premium" look like in 2026? What does a trustworthy face look like?
- A comparison study. How do audiences perceive your brand vs. a competitor?
- Something you've been arguing about with your team that nobody can prove
The questions that get the most comments and reactions are the ones I'll prioritize for the next batch of public studies. Paid members get a direct vote, but everyone's questions are read.
Tell me what you'd study and why it matters.
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What would you study?
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