The new course is live: How to Get Client Approval, Eliminate Reworks, and Grow Your Business
After weeks of recording, the full methodology course is published. This is the work I've spent years refining at DARKSQUARE — the process that took us from burning around $50K per project on reworks down to under $10K, and that's helped clients see real revenue impact after launch. (One rebrand: a 33% sales lift in the 12 months post-relaunch.)
What's in it:
- Stakeholder discovery, and harmonizing what the team actually agrees on (and where they don't)
- The Pinterest method for sourcing 100+ swatches that are actually useful
- Building two to three tightly cropped moodboards that test something real
- Validating those moodboards with Constellations
- The stakeholder presentation that closes discovery and gets a creative brief approved in the meeting
Each lesson is a video with a written companion you can scroll back to. The capstone includes two real case studies — one large-scale rebrand with 22 stakeholders, one with two founders — showing how the method scales both directions.
I want your feedback.
This community gets sharper every time someone pushes back, asks a clarifying question, or names something I missed. Three things I'd love to hear from you as you go through the lessons:
- What was the most useful idea you took away?
- Where did you push back, or where did something not translate cleanly to your work?
- What did I miss? What would you want me to cover in the next course?
Drop a comment under any lesson, or reply to this post. The people who comment now help shape what the next course looks like — that's not a slogan, it's literally how I decide what to build next.
Go take a look. The capstone lesson in particular — How to Prevent Rework With Moodboards — is where the full case for the method lives.