AI has made it incredibly easy to create more marketing. More social posts. More emails. More blog content. More ads. More ideas. But I think that’s also created a new challenge for small business owners: Just because we can create more doesn’t mean more is what the business actually needs. Sometimes the smartest next step isn’t another piece of content. It might be improving a service page that isn’t converting, getting clearer about which leads are actually turning into customers, strengthening your Google presence, or fixing something on your website that’s making it harder for people to take the next step. AI can make the execution faster. It can help us research, analyze, brainstorm, write, and work through ideas much more efficiently than we could before. But it still takes context and good judgment to decide what deserves your time, attention, and marketing budget in the first place. That’s probably the biggest shift I’m seeing right now: the bottleneck isn’t always creating the marketing anymore. It’s deciding what’s actually worth creating. At Reverie, that’s a conversation we’re having more and more with small business owners—how to use AI well without feeling like you suddenly need to do everything. Better tools are helpful. Better decisions are what make those tools valuable. And if you’re trying to figure out where your marketing time or budget would actually make the biggest difference, I’m always happy to talk it through.

For our first call of October we are going to do hot seat coaching and supporting! This will be focused on a few of you that would like to share, ask for insight, or any question you would like to ask. If you are interested in being the focus for this call let me know! First come first serve. I am thinking for this round we will have time for 4-6 people! I also realize it is fall break time so if you are unable to be on the call please catch the recording. We can always learn from one another AND we also realize we are not the only ones feeling the challenges! All the love xo

Are you looking for a service or product? Are you looking for someone to find yours? Let's make this space one where we talk more about what we offer and how we can add value to each other. We can also use this if you are looking for something in particular too!