27d • General discussion
My Reason and My Promise
I forget where I learned it, probably from Dan Kennedy or someone in his orbit, but it has stuck with me. If you want to build something start with the sales letter. It doesn't matter if it is a product, a course, a book, or a workshop, write the sales letter first and make it as impactful and enticing as you can.
This then becomes the blueprint for what you will build. -Especially if people respond well to the sales letter.
I started this community with the goal of eventually building it up into something more, but initially it was to help the 14 speakers I was coaching for TEDxUoWaikato. Now that the TEDx event is done, I can get back to building this community. And I have written my sales letter. The community hasn't yet got all these things, but as I say it is the blueprint, so if the response is right I will build them.
I am keen to see what your reaction to it is, so have a read and leave a comment:
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WARNING: Do You Make This "Empty Room" Mistake When You Try to Change Minds?
Your message is everything. It’s your legacy. It’s the seed of the change you want to see in this world.
You’ve spent nights staring at the ceiling, your talk or pitch playing on a loop in your mind. You know it could be powerful. You know it could move people.
So you practice. In the shower. In the car. You deliver your brilliant talk to the most critical audience imaginable: yourself.
And it falls flat. It feels… hollow.
Why?
Because you’re practising in an empty room. There’s no feedback. No friction. No unexpected question from the back row that makes you see your own idea in a new light. No diverse perspective that sharpens your blunt argument into a razor-sharp point.
You are trying to become a compelling communicator in a vacuum. And it’s killing your impact.
Stop it.
What If You Had a "Private Sounding Board" of Unlikely Allies and Cheerleaders?
Imagine this:
You’re workshopping your TEDx talk about sustainable aquaculture. In the room (the virtual room, that is) you have:
* A tech founder who points out a flawed analogy you’re using, making your concept 10x clearer.
* A TEDx organiser from another country who tells you exactly how your opening 30 seconds lands with a professional curator.
* A non-profit advocate who gets visibly emotional and shows you which part of your story is the real emotional engine.
* A pitch coach (that’s me) who gives you one single piece of delivery feedback that transforms you from “nervous presenter” to “confident authority.”
This is not a fantasy. This is what happens every single day inside The Compelling Communicators Community.
This is your tribe. Your weapon. Your unfair advantage.
Introducing: The Compelling Communicators Community – Your Impact Accelerator
This is not another passive Facebook group clogged with cat memes and spammy links. This is a private, active, and ruthlessly focused environment for one type of person: The Doer Who Has Something to Say.
It’s a free community, but the value you will extract is borderline criminal. Here’s your loot:
1. The Inner Circle: Your Diverse Brain Trust.
This is the core of your advantage. You are not just getting access to me. You are getting access to everyone else. Founders, TEDx speakers, organisers, authors, coaches, and change-makers from every walk of life. The diversity isn't a nice-to-have; it's the core engine of your growth. A homogeneous group gives you pats on the back. A diverse group gives you breakthroughs.
2. The "Keys to the Kingdom" Free Courses (Your Immediate ROI).
The second you join, you get instant access to three professional-grade courses that would cost hundreds, if not thousands, of dollars elsewhere:
* So You Want to be a TEDx Speaker? My step-by-step system, refined since 2015 coaching for TEDxRuakura and TEDx University of Waikato, for taking an idea from a messy brainstorm to a standing ovation.
* Pitching for Startup Founders. The exact same framework I used as the pitch coach for the Kokiri Startup Accelerator. This isn't theory. This is the "get the damn check" playbook for crafting a narrative that makes investors lean in.
* Selecting and Coaching Speakers for TEDx Organisers. The behind-the-curtain playbook for finding and forging world-class speakers. If you're curating an event, this is your secret weapon.
3. The Monthly "Impact Call" – Where Magic Happens.
Forget boring webinars. Once a month, we get on a live video call. I don’t just regurgitate old content. I share new strategies and frameworks I’m testing. Then, we go into the arena.
We do Hot Seats.
You can volunteer to have me and the entire community laser-focus on your biggest communication problem. Your pitch deck. Your talk structure. Your delivery hang-up. We will dissect it, rebuild it, and send you out the other end with a clear, actionable plan. This alone is worth the price of admission… except there is no price.
"Who The Hell Are You to Promise All This?"
Fair question. I’m not a guru who just talks about this stuff. I’m in the trenches with you.
* I’m a TEDx Speaker Coach. Since 2015. I’ve been the head speaker coach for TEDxRuakura and currently serve as the speaker coach for TEDx University of Waikato (#TEDxUoWaikato). My job is to take smart people with big ideas and turn them into unforgettable, compelling speakers. I do the messy work of helping them clarify, construct, and deliver their talks.
* I’m a Pitch Coach. For three years, I was the pitch coach for founders at the Kokiri Startup Accelerator. I’ve stood in front of teams with nothing but a napkin sketch and helped them craft a narrative that secured funding.
* I built this community because I was tired of seeing brilliant voices stay quiet. I’m putting everything I have into this because your success is my legacy.
"This Sounds Too Good. What's the Catch?"
The catch is that you have to care. You have to be willing to share your work-in-progress, to give feedback to others, and to engage. This is a community of action-takers, not spectators.
The financial cost is zero. The cost of admission is your commitment to your own growth.
Your Choice is Stupidly Simple
Option A: The Lonely Path.
Keep practising in the empty room. Keep wondering why your message isn’t connecting. Keep watching other people with less passion and worse ideas get the stage, get the funding, and get the audience. It’s safe. It’s comfortable. It’s the path to obscurity.
Option B: Step Into the Arena.
Join a legion of ambitious communicators. Get your specific problems solved. Get access to three proven courses for free. Get my direct attention on a monthly call. Leverage the collective intelligence of a wildly diverse group of people all dedicated to one thing: making an impact with their words.
The door is open. The community is waiting.
Click The Damn Button and Join For FREE
[**YES! I'M IN. ACTIVATE MY MEMBERSHIP NOW!**]
(Your "Keys to the Kingdom" (the 3 courses) will be waiting for you inside the community portal immediately after you confirm your email.)
P.S. Let's be brutally honest. You've already invested time reading this page. You've identified the problem. You've seen the solution. The only thing standing between you and the exact resources, coaching, and community you need to finally get your message heard is your own indecision. The cost of inaction is far greater than the cost of trying this. You have nothing to lose but your silent audience. Click the button.
P.P.S. Remember: The next Monthly Impact Call is on [Insert Date of Next Call]. If you join now, you can literally be on the hot seat getting my direct coaching and the wisdom of the crowd for FREE. The only question is, will you be there? Or will you be practising in your empty room?
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My Reason and My Promise
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