Digital wallet passes are cards that people save to their Apple Wallet or Google Wallet
Most people already use them without thinking much about it. Boarding passes, event tickets, loyalty cards, and memberships all use the same format
In a community setting, a digital wallet pass creates a persistent connection between you and a member’s phone
Once someone adds a pass:
- It stays on their device until they remove it
- It can be updated with new information
- Important updates can appear directly on their phone
The key difference is not the pass itself, but where reminders show up
Instead of relying only on email, posts, or platform notifications, wallet pass updates show in a place people look 100+ times per day, their lock screen
A digital wallet pass is not:
- A new app someone has to download
- A replacement for email or platform notifications
- A messaging inbox or chat tool
It works as an additional visibility layer, alongside the tools you already use
For live calls and webinars, this matters because timing is critical
Even interested members can miss a session if the reminder isn’t seen close to start time
Understanding what digital wallet passes are and what they aren’t makes it easier to decide when they’re useful and when they’re not