Most people know traditional UGC:
You create a video for a brand, send it to them, get paid, and the job is done.
But there’s also Canvas UGC (I literally pay my mortgage doing this)
With Canvas UGC, a campaign manager may hire multiple creators to make and post content on new social media pages created specifically for a brand, app, or service. NOT your personal pages 🥳
You’re often given the scripts, content ideas, and posting instructions and coached by their team!
Traditional UGC = one-off brand projects
Canvas UGC = ongoing content for a campaign page
Which would you rather try: traditional UGC, Canvas UGC, or both?