When on social media, you want to let people know what you do, but make it super simple.
You want to make it super specific to bring people into your world. Once inside, you can offer everything you want.
Your program needs to be narrow to what you will help people do.
For Example:
10lbs in 30 days
10k in 30days
Soul mate in 30days
Teach you to play the piano in 90days
Don't try to offer everything on social media, narrow it down, pull them in, and broaden it once they are inside your world.