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In 2025, is Your Ideal Client Avatar (ICA) on Facebook?
There's a high probability that your ICA is chilling on FB . . .
Age Distribution of Facebook Users:
- Ages 18-24: Comprise 19% of Facebook’s global user base. While younger users increasingly engage on other platforms, Facebook remains popular for staying connected with friends, family, and local communities
- Ages 25-34: The largest demographic on Facebook, making up 31% of users. This age group is active in lifestyle, career-related content, and social commerce.
- Ages 35-44: Represents 16% of users, with interests spanning family updates, local news, and group activities.
- Ages 45-54: Account for 10% of Facebook’s users. This demographic is more likely to engage with community groups, events, and educational content.
- Ages 55+: Increasingly active on Facebook, 24% of users are over 55. They engage most with news, lifestyle updates, and interest-based groups, and often spend more time on Facebook than any other age group.
Source: GiraffeSocial
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In 2025, is Your Ideal Client Avatar (ICA) on Facebook?
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