How Alex Hormozi gets Millions of Views on Social Media

Organic. That's how he gets most of his views. And you can, too.

I watched Alex Hormozi's 42-minute video to make this post, so you don't have to.

Just read this 3-minute post.

(Yes, Alex also does paid ads, but I will only talk about his strategy behind the organic traffic in this post.)

Keep in mind: Alex’s goal with his online personal brand is mainly to attract new people who don’t know him yet—more ‘new’ exposure to the business. Keep that in mind, it’s important.

Alex Hormozi has built his personal brand mainly via Instagram and YouTube, but before that, he did a lot of writing. That's also why he's so good at writing books, lol.

In the video, he mentioned that every single letter posted online by 'Alex Hormozi' or 'Acquisition com' is written by him. That's cool (and impressive). You can't comprehend how many entrepreneurs use ghostwriters or hire a copywriting agency for this. He does everything (in writing) himself.

X: 700,000 followers

Why did I start with explaining his X account? Because that’s his order too.

He posts his thoughts on X first.
The posts with the most engagement are transformed into Instagram reels.
The best-performing reels are then transformed into YouTube videos.
Some of the audio from YouTube videos even gets used in podcasts.

Alex will go through his day, think about a lesson he could post, and write it out when he has spare time—mostly during coffee breaks. When he writes multiple Tweets, he just schedules them ahead. Simple.

He does this so he knows for sure that his 'idea' generates traffic. He systematizes the whole thing, super smart. It isn't an accident that he build such a big personal brand, of course.

Insta: 2.9 million followers

Alex’s team picks the best-performing Tweets and turns them into motivational reels. Once again, the goal is to attract new potential followers who might turn into sales later on.

He posts 3 reels per day: 8am, 1pm, and 6pm. Why not more? Because high volume doesn't work on Instagram. I’m not familiar with TikTok, but I believe it's different there. That platform is more volume-based. I once heard that Iman Gadzhi posts a piece of short-form content every 3 seconds on there (using multiple accounts, of course).

Alex doesn’t include CTAs in short-form content because he doesn’t want to waste 3 seconds per video on it. He prefers putting a link in his bio. If someone wants to take action, they'll look for it on your profile anyway, so make sure it's easy to find.

YouTube: 2.7 million subscribers

Once the X posts have also been tested via Instagram reels, he transforms the best-performing reels into YouTube videos. And yes, he grabs a bunch of them together that are related. He doesn’t make a whole YouTube video about one Instagram reel, haha.

He posts once a week on YouTube, consistently. Long-form only, sometimes even hours long. I heard him say in a podcast once that he prefers to record multiple YouTube videos in one go, but I don’t know if he still does that. He didn’t mention it in the recent video I just watched.

Unlike the Instagram reels, he DOES include a CTA in his YouTube videos. Sometimes for 3 minutes straight at the end. If someone is invested enough to watch the whole long-form video, a CTA is worth it. That will convert.

TikTok: 940,000 followers

I don't know much about what he does on TikTok. In the video, he mentioned that you can do more volume on TikTok. But I'm not on TikTok, and I didn’t see much public content on his TikTok profile (that you can reach without making an account), so I don't know if he actively uses it.

Everything in this post is based on this source: "More Followers Won't Make You Rich, But This Will" on Alex Hormozi's YouTube channel.

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