Nov '24 • 💬 Chat
90% of Skool Ads Fail in The First 3 Lines (Let’s fix it)
Your first 3 lines of FB ad copy can make or break your community's growth.
Here's the exact formula I use to write hooks that stop the scroll and get qualified Skool members to click:
PEEK → POKE → PROMISE
- PEEK: Share a specific result that creates curiosity "We helped a burned-out life coach 2X her community engagement in 47 days..."
- POKE: Highlight the gap between where they are and where they want to be "...while most Skool owners are still struggling to get members to even open their posts."
- PROMISE: Show them the bridge to their desired outcome "Inside, I'm sharing the exact 3-part framework we used (including our engagement triggers, messaging templates, and member activation sequence)."
Why this works:
- The specific number (47 days) makes it feel real
- The contrast creates FOMO
- You're promising a system, not just tips
- It qualifies your audience (Skool owners)
- It addresses a universal pain point (engagement)
Just try this copywriting formula for your next ad. Test it against your current copy and watch your cost per lead drop !
What was the last ad that made YOU stop scrolling and click?
Sometimes the best hooks come from our own scrolling habits!
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90% of Skool Ads Fail in The First 3 Lines (Let’s fix it)
skool.com/communitybuilders
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