first time trying to send cold Email

I have gone with Instantly and currently have 3 domains, with 3 inboxes for each domain.

My goal is to send around 5000 emails per month. Is that too low, or is it a reasonable starting point?

I was initially thinking about hiring an agency (I did find good one but they are super Expensive like about 20K each month and they will take about 10% of each deal.), but I have decided to handle things myself first. I want to understand what works, test the process, and then hire someone once I have a better understanding of the results.

My main service starts at $9,000 and is manual penetration testing for companies that need to meet compliance requirements such as SOC 2 Type II, HIPAA, and PCI DSS v4.0.1.

I have researched my target audience extensively. I am targeting companies that have a large number of clients who regularly need penetration testing for legal or compliance reasons. However, these companies cannot perform penetration testing themselves for their clients, so they typically refer those clients to external penetration testing providers.

I want to position NullStrike Security as their penetration testing partner.

I currently have a list of around 500 prospects that I am planning to target. I want to keep the emails short and straightforward.

These are the three emails I am considering adding to my sequence:

Email 1 – Initial outreach

{{RANDOM | pentest partner for {{companyName}} | manual pentest option for {{companyName}} | penetration testingHi {{firstName}}, When a {{companyName}} client needs a manual pentest for SOC 2 or HIPAA, who do you send them to?

I run business development at NullStrike Security. We do manual cloud and API testing, with reports mapped directly to audit controls and a free retest included. We handle all the testing and can offer a referral fee or a direct discount for your clients.

Is that something you would want to talk about?

Tom Bennett

Business Development Manager, NullStrike Security

https://nullstrikesecurity.com/

NullStrike Security Kailash Chandra Meghwal, Meghwalo ka mohalla, hariyav, shishvi, PO

Reply "stop" to opt out

Email 2 – Follow-up (after 4 days)

re: pentest partner for {{companyName}} Hi {{firstName}}, Here is our one-page summary showing how our partner program works: https://nullstrikesecurity.com/assets/downloads/partner/NullStrike-Partner-Summary-Referral.pdf Is this something you would want to test out with one client?

Tom Bennett

Business Development Manager

NullStrike Security Kailash Chandra Meghwal, Meghwalo ka mohalla, hariyav, shishvi, PO

https://nullstrikesecurity.com/

Reply "stop" to opt out

Email 3 – Final follow-up

{{RANDOM | should I close this out? | closing out}} Hi {{firstName}}, I will stop here so I don't clutter your inbox. If any of your clients run into a manual penetration testing requirement down the road, feel free to keep NullStrike Security in mind. Best,

Tom Bennett

Business Development Manager

NullStrike Security

My intention is to keep the sequence simple. I don't want to continue emailing people who are not interested or don't have a genuine need for this service.

I want to focus on prospects who could actually benefit from this partnership rather than sending unnecessary follow-ups to everyone.

is there something which I can improve in this. I have never done any cold mail before in my life

1 comment

first time trying to send cold Email