After opening what got to be the third best coffee shop in Vienna, and as an Innovation Manager I decided to share what I had learned, for other people to be able to fulfil their dream of opening their own coffee shop, but there is much more to it...

Inspiration rarely comes from staying inside your comfort zone. It comes from seeing new designs, new workflows, new cultures, and new ways of running a coffee business that are different from anything you have experienced so far... Join us to discover a new way to see

In this course you will explore how to build a simple and understandable Business Case that will become a cornerstone for your decisions.

This section is where most coffee shop dreams either become solid businesses — or expensive mistakes. Before you think about machines, branding, or menus, you need to get one thing right: the place, the structure, and the financial reality behind it. This module gives you the tools to make calm, rational decisions in moments where most founders act on pressure, emotion, or hype. You’ll learn how to evaluate locations, existing shops, and investment options like an owner — not like a dreamer.

The setup mistakes that kill coffee shop speed and performance, that you want to avoid

Suppliers can make or break your coffee shop — but most owners learn this the hard way. In this section, you’ll learn how to choose the right suppliers, negotiate better terms, and avoid costly dependencies. We break down how pricing, payment terms, minimum orders, and reliability really affect your margins and daily operations. No theory. No fluff. Just practical strategies to play the supplier game like an owner, not a beginner ☕💼

Great coffee doesn’t run a shop — people do. In this section, we talk about hiring, training, motivation, and leadership in a way that actually works in real cafés. You’ll learn how to build a team that cares, performs under pressure, and grows with your business — without burning yourself out or babysitting every shift. Because the right people don’t just make better coffee. They make your life as an owner a lot better too ☕🤝

This section is your shortcut to trusted knowledge. A curated collection of links, tools, and sources we actually use — from industry insights to practical calculators and real-world references. Solid resources to help you go deeper, check assumptions, and make better decisions faster. 👉 Bookmark it. 👉 Come back often.