You can build a useful app and still make it hard for people to find it. Your listing and metadata need attention too. ASOSurge is one of my projects. It brings together keyword rankings, competitor research and listing tools for iOS and Google Play: https://asosurge.com/ I covered why this matters here: https://www.skool.com/code-free-creators-3027/aso-is-important What’s blocking you right now: choosing keywords, writing your listing, or figuring out where you rank?