9d • General discussion
Live Cold call with apartment owner
CLUBHOUSE LESSON
Cold Calling/Texting Property Owners – The System That Produces Deals
ObjectiveTurn cold calls and texts into real opportunities by keeping the process simple, direct, and repeatable. The goal is not to sell on the phone. The goal is to identify motivation and create a path to a deal.
Part 1: Mindset
Most people fail at cold calling because they try to sound impressive, they talk too much, and they try to convince instead of discover.
Your role is not to pitch. Your role is to find out if there is a deal.
Approach every call with this mindset:I am simply seeing if there is an opportunity here.
Stay calm, neutral, and detached. The less you need the deal, the better you will sound.
Part 2: The Opening
The first few seconds determine everything. Keep it natural and direct.
Example:Hey, is this the owner of [property address]?Hi, this is Jim. I know this is out of the blue, but would you consider an offer on the property or any of your investment properties?
This works because it is straightforward and not pushy. It immediately gets to the point without wasting time.
Part 3: Controlling the Call
Once the seller responds, your job is to guide the conversation without forcing it.
If they say maybe or it depends:
Do not argue. Do not push. Just keep asking simple, direct questions.
Part 4: Finding Motivation
The deal is in the situation, not the script.
Listen for signals such as:
Tired landlords
Out-of-state owners
Long-term ownership
Deferred maintenance
Frustration with tenants or management or goverment!
Ask questions that uncover the situation:Is it currently rented?Are you managing it yourself?Any repairs needed?What would make you want to sell?
Let the seller talk. The more they talk, the more information you get.
Part 5: Positioning Seller Financing
When the conversation is going well, introduce flexibility.
Example: Would you consider terms if you got your price?
Or:What if I could get close to your number, but structure it with payments?
This opens the door to deals that most buyers cannot do. It also allows you to meet the seller’s price while solving your own cash and financing constraints.
Part 6: Securing the Next Step
Do not end the call without moving the conversation forward.
Possible next steps include:Scheduling a follow-up callSending an offerGetting an email or contact information
Example:Let me put something together and send it over. What is the best email for you?
Always leave the call with a clear next action.
Part 7: Volume and Consistency
This is a numbers process. Results come from consistent activity.
Target:50 to 100 calls per day
Expect most people to say no. A smaller percentage will be open to talking. A few will turn into real opportunities.
The goal is to consistently find those few.
Part 8: Common Mistakes
Talking too muchSounding scriptedTrying to convince instead of askingNot asking for a priceNot following up
Keep it simple. The seller does not need a presentation. They need a conversation.
Final Takeaway
Cold calling works when you focus on the basics:
Ask if they would sell
Get a price or condition
Understand their situation
Offer flexible solutions
Follow up consistently
You do not need a large number of deals. You need a few good ones.
Action Plan
Today: Pull a list of property owners
Make 25 to 50 calls
Track responses and notes
This week: Make 200 or more callsIdentify several real conversationsWork toward at least one strong lead
Consistency is what turns calls into contracts.
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Live Cold call with apartment owner
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