Who the heck is this guy?
I started in my basement with a rough prototype in 2009 and a problem I couldn’t let go of. Over time, that turned into a company with a current value of $60M. I did the fundraising myself, raising over $7M to keep it moving forward, while surrounding myself with people who were smarter than me in all the right ways.
It hasn’t been easy. It’s still incredibly challenging. Most days are about navigating uncertainty, tradeoffs, and learning things the hard way. But one thing has become clear along the way: the experience only matters if it gets used.
I’m here to share what I’ve learned, speak broadly where it’s useful, and occasionally get more hands-on when that’s what someone actually needs. Not from a pedestal, but as someone still very much in it.
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Jaeson Cardiff
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Who the heck is this guy?
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