I am looking at changing to a adviced based planner no investment management. I am looking for resources on the potential expenses and any advice you have learned in your business. I'm in Canada.

Imagine this: You've spent hours crafting the perfect financial plan, only for prospects to hesitate at the last momentProspect: "I need to think about it" Frustrating, right? Here's where most financial advisors go wrong: They focus on themselves, not the client's vision. You might have all the credentials in the world, but if you can't paint a vivid picture of what life could be like with your help, you're just noise in the background. Remember the legendary "1984" Apple Macintosh commercial? It didn't talk about the specs of the computer; it showcased a rebellion against conformity, symbolising freedom and innovation. This wasn't about selling a product; it was about selling a vision of a new world. The lesson? Vision drives decision. Your prospect wants to see how you can change their lives. Create a story where they are the hero If you're ready to stop losing clients, let's talk. Because at the end of the day, it's not just about financial advice; it's about painting a future so compelling, your clients can't help but say yes

Back in May, I decided not to renew my Costco membership. It seemed logical, why spend $130 when I wasn’t shopping there often? Then, in September, I got a surprise in the mail.....A cheque for $32.92 💸 from my Executive Membership cashback I saw that cheque as MY money. If I didn’t use it, I felt like I was throwing away money I had already earned. That tiny check triggered a whirlwind of mental gymnastics to justify why I needed to renew my membership. Fast forward to yesterday: Not only did I renew my membership for $130..... I spent another $750 With the membership fee added, that $33 cheque cost me $850. Now, here’s the brilliance of loss aversion: We fear losing something we perceive as ours, like the cashback I earned. If Costco had sent me a $65 coupon or even 50% off my membership, it wouldn’t have worked even though it's MORE than the check. Discounts don’t feel like losses avoided, they feel like optional bonuses. Costco didn’t trick me, they simply leaned on a fundamental principle of human psychology. And it worked like a charm. Do you use loss aversion in your discussions with clients? Share your story! 👇

𝐎𝐧𝐜𝐞 𝐦𝐲 𝐚𝐝𝐯𝐢𝐬𝐨𝐫𝐬 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐬, 𝐭𝐡𝐞𝐢𝐫 𝐬𝐚𝐥𝐞𝐬 𝐰𝐞𝐧𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐫𝐨𝐨𝐟 📈 What did they stop doing? Selling! Sounds crazy but hear me out....Once they stopped trying to "sell", we saw a dramatic increase in the rate of prospects that turn into clients. Instead of selling, they got really good at uncovering pain points. Watch the video to learn how you can start doing this immediately