One of my recent jobs was an AE position with a SaaS company.
After watching the video about the partnership with NLP Logic I thought about how it related to one of the fundamentals I learned there: don't sell features, sell solutions.
The idea is also to concentrate on them. It's not about what you can do, the focus is always on them, the prospect.
A very important factor. Jake's teaching, I think, concentrates on this when selling. Resonated with me, greatly.
What do you think about this and/or are you already doing it? I think it's a very important concept. You, not I, for sales.