Just a fun report about the Clief Notes Community 🌎🌍🌏
Update!! New Visual Report Attached.
Also here for direct Claude design file!
I've been spending a lot of time in the who's here thread and its been remarkable to see all the different folks coming into this community. The growth is truly something to behold.
I had Claude scan the comments of everyone introducing themselves and pump out a fun report of who we are. The results are pretty interesting to look at. there's some good feedback on where everyone is feeding in from too though I'm sure you guys already have it haha. Hope everyone enjoys!
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# 🧠 Clief Notes Community — "Who's Here?" Intro Thread Analysis
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## 📊 How They Found the Community
The #1 source by a wide margin is Instagram Reels. People keep saying things like "your reel popped up" or "I was doom-scrolling IG and..." YouTube is a strong second, and TikTok has a small but real presence. Word of mouth is also a meaningful driver, which suggests the content is shareable enough that people pass it around.
- **Instagram/IG Reels** — ~505 mentions
- **YouTube/YouTube Shorts** — ~376 mentions
- **Friend/colleague referral** — ~83 mentions
- **General social media scroll** — ~89 mentions
- **TikTok** — ~29 mentions
- **Twitter/X** — ~3 mentions (almost zero)
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## 👩‍💼 Who They Are — Top Professions & Industries
The community skews heavily toward tech and business, but the breadth is genuinely remarkable. Some notable counts across 6,300+ member intros:
**The big clusters:**
- **Software Engineers / Developers** — ~918 mentions (the single biggest professional group)
- **Marketing professionals** — ~621 mentions
- **Entrepreneurs / Founders / Business Owners** — ~557 mentions
- **Students** — ~496 mentions
- **Finance / Accounting / FinTech** — ~464 mentions
- **Teachers / Educators** — ~401 mentions
- **Freelancers / Consultants** — ~381 mentions
- **Design / Creative** — ~352 mentions
- **Data Scientists / Analysts** — ~201 mentions
- **Product Managers** — ~108 mentions
- **Sales professionals** — ~280 mentions
- **Healthcare / Medical** — ~230 mentions
- **Military veterans** — ~128–136 mentions (including multiple Marines, Army, Navy, Air Force)
- **Trades & Contractors** — ~116 mentions (electricians, builders, construction workers)
- **Therapists / Counselors** — ~36 mentions
- **Nurses / Healthcare workers** — ~34 mentions
- **Writers / Copywriters** — ~36 mentions
- **Recruiters / HR** — ~45 mentions
- **Lawyers / Legal professionals** — ~70–100 mentions
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## 🌍 Where They're From
The community is genuinely global. The most represented countries outside the US are:
- **UK** — ~62 mentions
- **Australia** — ~60 mentions
- **Brazil** — ~55 mentions
- **Canada** — ~48 mentions
- **Germany** — ~36 mentions
- **Netherlands** — ~33 mentions
- **India** — ~33 mentions
- **France** — ~26 mentions
- **South Africa** — ~19 mentions
- **Philippines** — ~18 mentions
- **Japan** — ~16 mentions
- **Spain** — ~21 mentions
- **Norway** — ~14 mentions (including Kristof, who runs a fjord-side hotel!)
- **Mexico** — ~14 mentions
- **New Zealand** — ~14 mentions
- **Singapore** — ~10 mentions
Within the US, Florida (~40), California (~14), and Texas (~13) appeared most.
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## 🛠️ What Tools They Already Use
Claude is overwhelmingly the tool of choice — not a surprise given the community, but the gap vs. ChatGPT is striking:
- **Claude** — ~1,073 mentions
- **Claude Code specifically** — ~397 mentions
- **ChatGPT** — ~104 mentions (mostly as "I used to use ChatGPT before finding this")
- **n8n** — ~79 mentions
- **Python** — ~55 mentions
- **Gemini** — ~47 mentions
- **VS Code** — ~41 mentions
- **Cursor** — ~22 mentions
- **Perplexity** — ~12 mentions
- **Midjourney / image AI** — ~5 mentions
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## 🎯 Why They Came — Goals & Pain Points
"Build apps and tools" and "learn AI properly" dominate, but there's a big chunk coming specifically to automate away the parts of their jobs they hate:
**Top goals:**
- Learn AI / Claude / prompting properly — ~3,698 mentions
- Build something (apps, tools, products, SaaS) — ~4,624 mentions
- Automate workflows and repetitive tasks — ~499 mentions
- Agency / client work — ~503 mentions
- Make money / generate income — ~166 mentions
- Career switch / upskilling — ~98 mentions
- Stay ahead of the curve — ~146 mentions
**What they're trying to figure out:**
- Agents / agentic workflows — ~456 mentions
- Folder/file structure & ICM method — ~436 mentions
- Security concerns with AI-generated code — ~284 mentions
- Context/memory management — ~73 mentions
- Getting started / feeling overwhelmed — ~122 mentions
- Replacing repetitive manual work — ~94 mentions
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## 💬 The Mood of the Room
- **Excited** — ~284 mentions
- **Grateful / thankful** — ~409 mentions (the most common emotional note — lots of "thank you for doing this for free")
- **Overwhelmed or lost** — ~108 mentions
- **Fear of being left behind** — ~35 mentions
- **Skeptic turned believer** — ~6 (rare but memorable — people who resisted AI and then had their minds changed)
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## 🏢 Company Types
- Large corporate / enterprise employees — ~175
- Startup workers — ~104
- Solo / one-person operators — ~126
- Small business — ~90
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## 🌟 Some of the Most Interesting Individual Stories
The thread has some genuinely remarkable people in it. Here's some highlights (Don here, I removed names of everyone for privacy in case they don't want too much attention):
Runs a hotel at a fjord in Norway AND a glamping resort AND an activity center. His digital marketing agency was disrupted by Google's Gemini integration in 2024 and he pivoted to learn AI instead of resenting it.
16 years old, already building a personal brand and AI agency while still in school. Called out Jake for being rare among creators who actually share knowledge for free.
First ever commenter, owns an embroidery business, found Jake through IG without even knowing he did AI content.
GenX entrepreneur, cancer caregiver, pivoting from bridal veil designer to nonprofit founder for caregivers. Using AI to build the operational infrastructure of her nonprofit.
Private chef and investor/trader who found Jake through the Instagram algorithm with zero tech background.
Originally studied neuroscience, switched to comp sci, was doing early transformer work and was annoyed GPT-2 wasn't fully released publicly. Been in AI longer than most people know it existed.
Construction/concrete polishing background, has filed 23 provisional patents, came here to build a working prototype.
A coachbuilder (uses an English wheel to shape metal by hand). Here to start his own thing.
Photographer and videographer in Dubai, recently laid off, with 3 months of runway left, trying to build an automation service.
South African moved to Canada, unemployed, going through a divorce, starting from scratch with 4 kids. Came to learn and build.
Former IT professional from the 80s/90s, ex-technical scuba instructor, ex-stage 4 cancer survivor. Now back to coding.
New Orleans-based electrician/contractor raised in music and entertainment by a psychologist/therapist single mom. Got into AI 3 weeks before writing his intro and described building something that will "change the way the masses interact with AI."
Document controller with zero IT background who "lives in Excel and SharePoint." Came because she doesn't know what she doesn't know.
Nurse transitioning to psychiatric nurse practitioner, teaching himself to code with AI.
A book coach (their words: "part story detective, part social media trainer, part industry advisor") who specifically comes in saying "don't build an agent" — which Jake noted is exactly what he says too.
**A 50-year-old woman** Started an AI agency with her ASD daughter, no clients yet, spent a week learning Claude deeply before launching.
Retired at 35 in 2022, felt useless ever since, came back to build things.
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## 🔢 Quick Summary Stats
| Category | Count |
|---|---|
| Total comments analyzed | 6,618 |
| Member intro comments (non-Jake/Matt) | ~6,216 |
| Countries represented | 20+ confirmed, likely 50+ |
| Most common background | Software/Dev |
| #1 way they found it | Instagram Reels |
| #1 goal | Learn AI/build things |
| Most used tool | Claude (10x more than ChatGPT) |
| Military veterans in the community | 128–136 |
| People who mentioned being laid off or unemployed | ~15+ explicitly |
| Youngest confirmed member | 16 years old |
| Oldest mentioned | Retired at 65+ |
How long have you been in the community so far. Drop your pick below 👇
4+ months
2-3 months
Joined about a month ago
Fresh here and ready to go
11 votes
8
11 comments
Don Roy
6
Just a fun report about the Clief Notes Community 🌎🌍🌏
Clief Notes
skool.com/cliefnotes
Jake Van Clief, giving you the Cliff notes on the new AI age.
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