I'm Heather Sorensen, Director of Client and Agent Success at Exodus Benefits Life & Health — and the person behind Clicks to Clients.
After getting into the insurance industry, I remember being floored by how much we were spending every single month on outside ad management. I kept thinking — there has to be a better way than this.
Thanks to my background in digital marketing and a degree in Business Management, I actually had what I needed to do something about it. So I dove in — learning Meta ads inside and out for the insurance space specifically, working through the rejections, the research, and the trial and error most agents never get taught. Once we were generating consistent, quality leads on our own, other agents started asking how. That question is where Clicks to Clients came from.
I'm here every Thursday on our live calls, and genuinely reachable anytime at heather@exodusbenefits.com. I'm not handing you a course and disappearing — I'm walking through this with you.