What was happening in your life or work when you decided to start your business?
How long have you been running it, and how has the business changed over time?
Walk me through a recent moment where things felt chaotic or unclear. What happened?
What’s a recent win you’re proud of, and what made it possible?
Who do you actually work with most often, and why do you think they choose you?
Where do things break down or get messy?
What have you tried to fix these issues?
What would ‘clarity’ look like for you?
If I could wave a magic wand and fix one thing, what would it be?