Ok, now I feel a strong need to re-write my whole LinkedIn and CV after doing this lesson in classroom! I thought they were pretty good already, but I am mistaken!! Also this lesson could be split over lots of pages and you should definitely be charging for it @Gareth Parkes it's brilliant!

🔍 Why People Don’t See the Problem - Perceived Connection vs. Actual Engagement Many businesses believe that telling stories automatically creates connection. They assume, “we’re sharing our journey, so clients must feel close to us.” In reality, connection is only meaningful if the story is relevant to the client’s own needs and aspirations. - Blind Spot in Self-Assessment Owners often equate likes, comments, or polite feedback with genuine loyalty. They don’t notice that while people enjoy the story, they aren’t motivated to buy, stay, or refer. ⚠️ Why Retention, Referrals, and Income Suffer - Stories Without Clear Value Transfer If the narrative doesn’t show how the client’s life improves, it entertains but doesn’t convert. Example: “Our founder’s journey” is interesting, but unless it’s tied to solving the client’s pain point, it won’t drive retention. - Lack of Emotional Continuity Storytelling often spikes interest at the start but fades if not reinforced. Without ongoing touchpoints (follow-up stories, client success narratives, community engagement), people drift away. - No Call-to-Action Embedded in Stories Stories inspire, but if they don’t guide the audience toward a next step (join, buy, share), referrals and income stall. Many hubs focus on expression rather than conversion. - Mismatch Between Story and Client Identity If the story reflects the brand’s pride but not the client’s self-image, retention drops. People stay loyal when they see themselves as the hero of the narrative, not just spectators. - Overemphasis on Connection, Underemphasis on Utility Businesses assume “connection” is enough. But retention and referrals require proof of results. Without demonstrating outcomes (better skills, savings, transformation), income plateaus. 🧩 The Core Dynamic They think they’re connecting → but they’re narrating from their own perspective. Clients want stories that mirror their journey, struggles, and victories. When the gap exists, people enjoy the hub but don’t feel compelled to stay, recommend, or invest further.