Your bio is probably generic. Don’t take it personally—so is everyone else’s.
Here’s how to know for sure:
đź§Ş The Test (3 Minutes):
Copy the first 3 sentences of your bio or about section.
Scan for these phrases:
- “Passionate about travel”
- “Helping clients create unforgettable memories”
- “With X years of experience”
- “Curated journeys”
- “Seamless travel experiences”
- “Expert in luxury/adventure/family travel”
- “Tailor-made itineraries”
- “Personalized service”
- “Stress-free planning”
- “Your dream vacation starts here”
- “Explore destinations all over the world”
- “Let me take the hassle out of travel”
- “Dedicated to exceeding expectations”
- “Creating memories that last a lifetime”
- “Your trusted travel advisor”
If you found even two of these… you’re generic. Not because you’re bad. But because you’re using the same words as 1,000,000 other travel professionals.
🔍 Why This Matters
Generic writing does one thing: It makes you forgettable.
Someone reads your bio. They forget you by the time they finish scrolling. They book someone else.
You didn’t lose them because you’re not qualified. You lost them because they couldn’t tell you apart.
✂️ What Comes Next
Over the next few days, we’ll help you fix this. But first—you need to see it.
Run the test. Post your 3 sentences below. We’ll help you cut the fluff and find the voice that actually converts.
Of these images, who would you pick to plan an Africa Safari?