In 2016, you could argue that most businesses didn't know you could pay to rank in search.
Paid advertising had a shift, especially in social media. Advertising campaigns have to show up first in regional search in order for their ads to be pushed even further.
Organically, your data has to be available already. Access to what they can find out about you is a real asset to a business, and slowly, a decade later, OSINT gets more recognition.
OSINT = Open Source Intelligence. The TL;DR is anyone can find your digital dossier with a little bit of scripting. Privacy out the window. You can imagine why this isn't globally pushed or talked about much.
Search Temu a handful of times and you'll see it in every other mobile ad.
Now I'm not saying they're using OSINT, however, there are similar tools built on OSINT's framework.
Now, in an age where over 90% of the sites are experienced once removed (meaning it takes two clicks to explore instead of one), and most insights are drawn from summaries over actual manual research, that means data needs to be restructured for modern day traffic.
Most businesses and people are under-represented in AI search, and the sooner you figure out what it takes to create that, you surface real enterprise value and net new revenue.
There are 2 assets worth sharing:
1) The Infamous FAQ Schema, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
The conventional industry of Search Engine Optimization (SEO) used to just mean Google Adwords, which were keywords you would pay for.
If you do any preliminary research on GEO/AEO, the approach changes a bit.
Full disclosure, I am merely documenting my experience building this internally, this is not prescriptive.
GEO - The inference material that an LLM uses to generate relevant content. Keyword is generate, for generative AI.
AEO - The answers it can derive in relation to a person's problems. This category is exceptionally important.
Think about the problems you've solved searching with AI. The sources are typically an article or blog from a company that solves that problem.
Articles/blogs were also used to rank high in SEO, this isn't a new tactic. However, it's never been stronger.
Any written trail you can leave that's organically solving somebody's problem, especially if you have a business around solving that problem, is incredibly valuable.
2) The workforce is drastically underserving the average person. Whether you're a seasoned veteran or someone fresh trying to find a paying opportunity, I intend to spend 2026 building an irrefutable resource hub for that so that anyone that interacts with the brand gets access to
- A Job Scout personalized to them
- A Digital Hunter for their lead gen, connecting to people leveraging the mind of the web
- The ability to use natural language to rebuild most paid software for nearly free, at least locally/internally. No coding/technical background required
I have a lot more to share, but I would like to become known for these 3. Having the most comprehensive course on YouTube, tangibly helping people and making a difference.
Join us live this weekend 12pm Saturday AND Sunday to learn more 🤞