$25/day → 17 leads → 4 conversations → 2 appraisals Here's exactly what we changed. Then show: AD → LEAD → SMS → AI CALL → APPOINTMENT → APPRAISAL

If you run an agency, here's a question worth asking your team: How many seller enquiries came in last month, and how many got a reply within 10 minutes? Most principals I've asked don't know. I didn't either until we started tracking it for clients. We're comparing notes on this in the group. Owners and team leaders welcome.

8 listings in 4 months across our clients, mostly from Facebook seller leads. The thing I didn't expect: [the ads that got the most enquiries weren't the ones that got the most listings]. Speed of reply mattered more than the ad itself. I come from 15 years in data, so I can't help tracking this stuff. I'm putting the numbers in a group for agents who want to see what's behind them.

Quick question for agents with 2,000+ contacts in your CRM. When did you last speak to the people who appraised with you two years ago and didn't list? Some of them are ready now. They just haven't heard from you since. We've been testing simple ways to wake up old databases [with SMS and AI calls]. I'm posting the scripts and results in the group this week. Happy to add you.

People keep asking what an AI follow-up call actually sounds like. So rather than describe it, here's the number: +1 423 425 9888. That's Aria. Call her and pretend you're a seller who just filled in a form. Then tell me honestly whether you'd notice. I'm collecting reactions in the group, the good and the brutal.