Short Author Business Strategies
These video shorts are author business strategies designed for quick consumption when you want help with your author business but you don't want to sit through a full-length course or video. Use them as reminders and as inspiration.
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Module 1 Introduction CEO Author Business System
Are you ready to conquer the "Author Avalanche" and reclaim your creative time? Module 1 empowers you to shift from an overwhelmed writer to a confident Creative Endeavor Originator. By committing to the CEO Author Declaration, you will establish the golden rule of your new business: "the writing always comes first." Let's transform your administrative chaos into clarity so you can focus on your true passion—writing. Module 1 covers Section 01 of the Guide.
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Module 2 CEO Author Business Foundations
This module introduces a structured framework designed to transform a writer from a reactive participant into a deliberate leader of their own creative enterprise. Central to this foundation is the MVVP framework, which requires defining one’s mission, vision, values, and purpose to create a bedrock for operational decisions. Ultimately, this system aims to protect an author’s creative flow by replacing the overwhelm of administrative chaos with a clear, authentic business identity.
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Module 3 Overview of the 7 Systems
This module introduces a paradigm shift for writers by replacing traditional, scattered business plans with a cohesive framework of seven interconnected systems. By organizing all activities into 7 containers, authors can escape the "author avalanche" of overwhelming tasks and instead focus on the "how" of business operations. Ultimately, this structured approach aims to protect the creative flow of the writer by streamlining administrative chaos into a manageable, professional enterprise.
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Module 4 Writing & Editing System
The Writing & Editing System guides authors into developing their Writing Workflow and Writing Process. Finally, the module walks writers through developing a multi-tiered editing process. Ultimately, the module serves as a practical manifesto for protecting the creative core while utilizing professional tools and environments to ensure long-term literary success.
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Module 5 Publishing & Distribution System
This module serves as a roadmap for authors transitioning from the creative phase of writing to the commercial one of production and distribution. In this System you will develop and document your publishing process from manuscript to book, including covers and ISBNs. You will devise your distribution strategy. And finally, create a template for your Master Document of book data you can apply to each of your books.
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Module 6 Operations System
This module outlines a framework for managing the "administrative brain" of an author business, covering legal and financial requirements. The CEO Day becomes the monthly event to complete projects, accounting, planning, and maintenance—like digital housekeeping and organization. Finally, it emphasizes a planning hierarchy that translates long-term goals into daily actions, ensuring that a systematic, deliberate approach provides the necessary stability for artistic imagination to thrive.
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Module 7 Projects and Campaigns
This module centers on a division of labor between projects, which represent the internal machinery for building infrastructure and producing books, and campaigns, which serve as the public-facing "megaphone" for outreach and sales. By utilizing the AIDAR funnel, authors replace "random acts of marketing" with automated campaigns that guide potential readers through a cohesive emotional journey.
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Module 8 Marketing & Promotion Part 1
This modules frames marketing as long-term strategic infrastructure that builds brand trust. It frames promotion as short-term tactical spikes designed to drive immediate sales. The author addresses the common "content creator trap" by advocating for a campaign-based system that replaces ad hoc social media tasks with an automated approach, ensuring the writer’s primary focus remains on creating books.
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Module 8C Promotion, Book Launches, Other Promos
This module outlines a systematic approach to promotion, distinguishing it from general marketing by its focus on short-term, direct-action campaigns intended to trigger immediate results like sales or sign-ups. The module then outlines a multi-phase book launch promotion strategy that begins months in advance to build the necessary social proof and momentum for a successful release.
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Module 8B Monthly Master Visibility Campaign
The Monthly Master Visibility Campaign is a strategic framework designed to help authors build a consistent professional presence without sacrificing their primary writing time. Ultimately, the guide teaches writers to level up their visibility by gradually integrating more marketing tactics, ensuring their brand remains discoverable and credible while they focus on their craft.
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Module 9 Communications System
This module outlines a strategic Communications System designed to transform a writer's public outreach from a series of ad hoc chores into an integrated framework. The system encourages authors to use content pillars, websites, social media, blogs, email lists, and newsletters as automated tools within a unified marketing campaign rather than isolated platforms.
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Module 10 Author Branding and Reader Community
This module outlines a framework for transitioning from an anonymous writer to a professional authorpreneur by implementing systems for branding and community building. The curriculum distinguishes between an author’s literary brand, and their visual and personality brands. Central to this strategy is the bow tie model, a marketing approach that prioritizes the post-purchase relationship.
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Module 11 Living the Authorpreneur Life
This final module of the CEO Author Business System serves as an emotional anchor for writers transitioning into the role of an authorpreneur. Central to this approach is manageable daily wins in the areas of physical, mental, and spiritual wellness. By adopting the identity of a Creative Endeavor Originator (CEO), the writer commits to a professional oath of planning and self-care, ensuring that the business infrastructure exists solely to support and amplify the creative engine at its heart.
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