"How can I make chapter 6 applicable to my remodel business?" ## Strategy: Premium Tiered Remodel Offers (Good-Better-Best) You’re selling the same outcome—a beautiful kitchen/bath. Charge more by shrinking time, effort, and uncertainty. That’s what premium buyers pay for. When dream outcomes are equal, the difference in perceived value is speed, certainty, and ease [$100M Offers, Page 64]. And a minority will happily pay 5–10x more if you build a tier for them [$100M Offers, Page 102; $100M Playbook: Pricing, Page 23]. ## Make It Remodel-Specific Build three clear tiers and pitch the premium first (use an ultra anchor to make the main offer feel like a deal) [$100M Playbook: Pricing, Page 54; $100M Playbook: Pricing, Page 23]. 1) Standard (Good) - Response: 24–48 hrs - Time windows: Weekdays, 9–5 - Start date: Normal queue - Speed of delivery: Standard crew, single shift - Service ratio: Shared project manager (PM manages 4–6 jobs) - Communication: Weekly email + milestone calls - Provider: Mixed crew, supervised by PM - Materials: Builder-grade package; upgrades extra - Site care: Basic dust control, end-of-week cleans - Changes: Change orders priced in 3–5 business days - Cancellations: Reschedule fee; standard contract terms - Location: Core service area only - Warranty: 1 year labor 2) Priority (Better) - Response: Under 2 hrs - Time windows: Expanded (Mon–Sat, early/late slots) - Start date: Priority scheduling (cut lead time meaningfully) - Speed of delivery: Senior lead + larger crew to compress duration - Service ratio: Dedicated PM (1:3 jobs) - Communication: Text thread + weekly video walkthrough - Provider: Senior installers on critical trades - Materials: Mid/high-grade package (e.g., quartz, soft-close, premium fixtures) pre-included - Site care: Full dust containment (zip walls, air scrubbers) + biweekly deep cleans - Changes: 24-hour pricing turnaround - Cancellations: Free reschedule with 72-hr notice - Location: Extended service radius

This is taking the Hormozi Playbook for LTV as it pertains to the bathroom & kitchen remodel business. ## Quantity Upsell: “Multi-Room Bundle” (Remodeler Example) Add a second (or third) room to the scope at a better unit rate because mobilization, permits, and project management are already sunk. You sell one decision, capture multiple rooms, and compress fulfillment. Bundle it. Name it. Make it the obvious choice. [$100M Money Models, Page 73] [$100M Money Models, Page 96] [$100M Money Models, Page 151] ### The Offer (example numbers) - Base: Kitchen Remodel — $48,000 all-in. - Quantity Upsell: - 2-Room Bundle (Kitchen + 1 Bath): “Add a full bath while we’re here” — minus second mobilization, shared demo, shared permit. Net: +$28,000 instead of $32,000. You save them $4,000 and keep margins because overhead is shared. - 3-Room Bundle (Kitchen + 2 Baths): Add the second bath at +$24,000. Bonus: free design upgrade + priority schedule. - Framing: “One decision. One crew. One permit. Faster timeline. Lower per-room cost.” Why it works: - You bundle and name packages so it’s one yes, not three. People buy the “package” more than the parts. [$100M Money Models, Page 73] - It’s a Menu Upsell: tiers with escalating value and clear “best value” highlight. [$100M Money Models, Page 151] - Upsells move more cash, faster, from the same client. [$100M Money Models, Page 96] ### Pricing Logic (keep margins) - Keep materials at normal margin. - Discount only duplicated overhead (mobilization, permits, dumpster, project management hours). - Preserve labor margin by stacking shared tasks (demo, plumbing access, electrical rough-in). - Include a small “while-we’re-open” efficiency credit (e.g., $1,500–$4,000) to make the math obvious without killing profit. ### Sales Script > “While we’ve got the crew here and the walls open, most smart homeowners add the guest bath now. You avoid a second mobilization, second permit, and months of disruption later. Normally that bath is ~$32k. As part of the 2-Room Bundle, it’s $28k. One decision. One timeline. Better per-room price. Want me to show you the 2- and 3-room bundles?”