Baseline Price For Bathrooms - Current price: $16,000 - Cost: $9,000 - Gross profit (GP): $7,000 - Close rate: 25% - EV per quote (GP × close): $1,750 We optimize price by maximizing conversion rate × lifetime gross profit; set a new price, calculate break-even conversion, track it; if above break-even, it’s a winner. [$100M Playbook: Lifetime Value, Page 12] Break-even close rate = $1,750 ÷ new GP - $17,500 price (GP $8,500): break-even close ≥ 20.6% - $18,900 price (GP $9,900): break-even close ≥ 17.7% - $19,900 price (GP $10,900): break-even close ≥ 16.1% - $21,000 price (GP $12,000): break-even close ≥ 14.6% If your close holds near 25%, each step is more money per quote. If it dips, you’re still fine until it crosses the break-even for that price. Keep raising until the extra cash from higher GP no longer offsets fewer wins. [$100M Money Models, Page 154] How to run it (simple and fast) 1. Next 10 quotes at $18,900 with identical scope. Track close rate. - Goal: ≥ 17.7% (break-even). If you beat it, you’re making more per quote. [$100M Playbook: Lifetime Value, Page 12] 2. If you clear it, move the next 10 quotes to $19,900. Repeat. - Keep nudging price ~20% every ~10 sales until conversion × GP falls below the prior level. [$100M Playbook: Lifetime Value, Page 12] 3. Stomach more no’s. That’s the price of higher profit. Don’t flinch back to cheap just to feel good. [$100M Playbook: Pricing, Page 22] 4. Add visible value to support the bump (e.g., clearer timeline, daily updates, cleaner jobsite standards). Bigger price → bigger perceived value. [$100M Playbook: Pricing, Page 23] My call Start at $18,900 now. If your close stays above 17.7%, lock it and test $19,900 next. Keep going until the math says stop. Winners decide, test, and raise until they actually make less. [$100M Money Models, Page 154] Your next step: price your next 10 bathroom bids at $18,900 and track close rate vs 17.7%—send me the results and I’ll tell you whether to bump to $19,900 or hold.

## The best questions to scale your remodel business (by fixing pricing first) You did $450k and kept $4k. That’s a rounding error, not profit. Leads aren’t your bottleneck—pricing and offer are. Raising price increases gross profit and often lowers delivery costs because you serve fewer, better clients [$100M Playbook: Pricing, Page 22]. Start here. ### Offer and pricing (make more per job) - What’s your true gross margin per job (revenue minus subs/materials only)? Target 45–55% on remodels. - What’s the exact price increase (minimum +20%) you’ll test on the next 10 bids—no exceptions? [$100M Playbook: Lifetime Value, Page 11] - Which high-value deliverables can you stack to justify that price? (e.g., permit handling, 3D renders, dust control, vendor-priority scheduling) [$100M Offers, Page 116] - What conditional guarantee will you offer to reduce risk? (e.g., “On-time, on-budget or we refund the final 20%”—voided by scope changes) - What payment plan downsell will you use when you hear “too expensive”? (Translation: “too much up front”) Example: 30% deposit + progress draws. Change terms, not price [$100M Money Models, Page 102]; [$100M Offers, Page 50] ### Scope control (protect margin so the guarantee is safe) - What are your written change-order rules and minimums? (No work without signed CO + payment) - What are the timeline buffers for permits/inspections/material delays baked into your contracts? - What exactly defines “complete” to trigger the final payment? Remove ambiguity up front. ### Segmentation and targeting (sell premium to premium) - Who are your A+ buyers by ZIP, home value, and project type (kitchen > bath > flooring)? Different avatars tolerate different prices [$100M Playbook: Pricing, Page 23] - What jobs will you say “no” to because they drag margin or timelines? Simple scales, fancy fails. ### Proof and preframe (justify the raise) - What proof will you show pre-call? Before/afters, client walkthroughs, timeline certainty, budget accuracy.