They are definitely useful, but they really aren't the ultimate solution for effective content creation. What you actually have to do is connect with people, or spark connections between them. You can have a page with 150k followers and absolutely zero connection, or a page with 1,500 followers with a ton of it. Obviously, this shouldn't be used as an excuse to stay small—we all want more followers and growth is good. But at the end of the day, without that genuine connection, there are no sales and no real brand development. Plus, honestly, if you aren't connecting with anyone, it's incredibly hard to stay motivated, and creating content just becomes a heavy burden.