Dec '25 • The Big Picture of Caregivers
Clarity
Some questions this week about exactly what our firm does so here is a market summary , risk to you, and our offer. First, go to careveritas.com Click on the video from NBC Today Show, you'll see it as soon as the page comes up. That is your starting point. It is AARP's head of Family Caregiving and Research with Al Roker and Craig Stevens. Amy Goyer is her name.
First Why Me as the Founder?
In 2004 I worked for a monster Investment Firm out of Boston, My role as Managing Director was to work with institutions leadership and executives to properly manage their 401k plan. I was in the Healthcare sector ( hospital systems etc).
In 2004, I created and pioneered the Target Date Default Fund (TDDF) at Fidelity to help 4000 employees retire with a higher degree of success. These assets were all in Money Market at .75% return. They were all invested in cash because, face it, investing is complex. So I solved that problem
What that means if if an employee contributes to their 401k but does not choose and investment, the employer has to pick a default fund. Forever that was money market because they thought it was less risky. I said no, its more risky, nobody can retire with Money Market as their investment. Fidelity and my client agreed , so we put the entire account of money market into the Fidelity Freedom Funds base on the year they expect to retire. The fund does all the work for the employee from there.
This market I developed now holds $3.8 trillion across every firm that adopted it ( Blackrock etc). More importantly, the probability of folks having enough to retire increases exponentially versus 20 years in a Money Market account. Nobody will ever now whey they had it or who implemented it at my client but they're better off for it.
Taking that same vision, I saw this need in 2019 and began this journey to solve for this systematic crisis coming caused by the dysfunction of the healthcare system, which is only going to get worse for our wallets.
The marketplace of Caregiving in America
Given the number one cause of Bankruptcy in this country is Healthcare Debt, Caregivers are next in line.
Every educational element you need to begin to absorb this complex system is made simpler at CareVeritas.com
1) $428B in unpaid care by Caregivers in 2022 has risen to $821 Billion in 2025 (AARP Research Institute). Among 60 million Americans and growing. That's financial trauma on top of emotional trauma of watching a loved one suffer.
2) You cannot get to retirement comfortably ( no fear of running out of income at 73) without addressing the Caregiving risk. $220k out of pocket for a Caregiver of a Mom or Dad with Alz.
- The costs very by condition - COPD, Parkinson's etc. All long term chronic illness. $$$$$$.
3) Bigger Fears: I don't want my kids to pay for my healthcare in the future because I am deficient from paying for my Mom. See how the trend begins and it may turn into a generational pass down and curse.
4) No financial planning tools exist like Careveritas.com and no big financial firms or advisors have any progress on this topic. Fidelity and TIAA are only at the idea and not at the drawing board yet. I know this because I speak with them about onboarding us. Add Nationwide Financial to that as well.
Bring you report to a financial advisor or a CFP. They will be hard pressed to understand the risk but need to integrate it into your plan. They can also license our software.
I can go on and on but this is the taste. Here is the big pain. Cerulli and Associates reports that during the current Generational Wealth shift of $86 Trillion dollars over 25 years, $21 Trillion will go to Family Caregiving. Do you how much financial trauma is realized when you let that sink in.
So, I know this is new to everyone including the big financial firms. But if you don't get on top of it now your gonna just be plugging the damn.
Our software gives you years of time to prepare for this before you become financially strained,
Time is your ally and CareVeritas is the only firm that can tell you if your kids are likely to pay for you costs or if you may go Bankrupt being a Caregiver, This is happening. See AARP chief of Caregiving on our website. Watch the video at Careveritas.com
Our software runs 5000 simulation on your customized inputs and shows you the trend and impact of Caregivng vs not caregiving during variable market cycles. Shows you your financial gaps that will be created, when and for how long. Including your likelihood of becoming Bankrupt due to caregiving.
This is real and it is painful if you don't get ahead of it. We are trying to get in with employers as well as it costs employers upwards of $48B per year and growing to have Caregivers in their population. Problem is employers don't know who they are and how to address it. Since we create a moat of HIPPA and GINA compliance, we protect them from violation as well.
I'd go through this with your spouse or loved ones as a first step. Bring a glass of wine or a brew and spend the time. Its a good reason for a family reunion one off.
This is as real as it gets. People should not work their ass of their entire life to pass on with no dignity and loved ones should not be strained by coordinating care and also delivering care then paying for the care. How the fuck did they let this happen. Right?
We are patented, first to market and have 10 years of research and market vetting and nobody else on the planet has what we have. I check every morning and talk to contacts at these big firms. No of them have a true solution. Maybe a tab on a page for third party articles.
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Clarity
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Strategies for preparing for the complexity of Caregiving for a loved one. Caregiving in America is a trillion dollar problem. Don't participate.
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