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5. TITON Corporate Value Pyramid + ROI Lab
This course teaches how to convert a value case that ties to SOPs, stays measurable, and stays provable 12 months later. Use the TITON Corporate Value Pyramid to pick the right value driver (growth, margin, capital efficiency, or risk), select 1–3 ENS signals for baselining, and quantify benefits with a simple ROI calculator. You’ll also learn a Challenger-style questioning to cut through “fog talk,” align stakeholders, and lock a Signal → Action → Proof plan that can be audited later.