The most shocking fact about social media is that nobody knows how it works.
The growth coaches will tell you that “they know.”
But…
Do they actually know?
They don't.
That's why you see them changing their opinions every other day.
So if nobody knows how social media works…
What can you do then?
Here's my recommendation.
Focus on HUMAN NATURE.
- What people want.
- What people hate.
- What people love.
- What people fear.
In other words…
Focus on the one algorithm that never changes.
Human Nature.
But how do you tap into this?
The answer is: the foundational principles of copywriting.
Copywriting is where creativity meets data.
Like building a skyscraper, crafting killer copy starts with having a solid foundation.
Over the next days, I'll be explaining the 3 foundational principles of copywriting.
So if that is something that interests you, like this post, leave a comment and keep an eye out for my next posts!